HELLO! THIS IS
DINA OSINSKI
I am a Creative Director based in Phoenix, Arizona with over 15 years experience creating branding and visual identities as well as innovative designs for businesses.
PORTFOLIO
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EXPERIENCE
JANUARY 2023 – PRESENT
Sr. Creative Director
Oversees the development and execution of all creative work including idea generation/brainstorming sessions, all creative design, as well as photo and video shoots. In addition to directing on set with both in-house and contract photographers.
Defined positioning and usage guidelines for brands. Maintains brand standards to ensure appropriate use of brand logos, images, and creative assets.
JANUARY 2010 – JANUARY 2023
Creative Director
Established and mentored a team of highly talented creative professionals consisting of graphic, digital and production designers as well as a video and photography productions team.
Defined positioning and usage guidelines for the brand. Maintains brand standards to ensure appropriate use of brand logos, images, and creative assets.
Leads collaborative discussions to drive creative strategy, creative reviews and innovative brainstorming sessions across multi-channel departments as well as all outside vendors and media agencies.
Drives creative strategy for all marketing initiatives including promotional and master brand campaign plans and collateral.
Manages statements of work and contracts with vendors as well as developing and maintaining an over $2M annual creative budget.
Oversees the development and execution of all creative work including idea generation/brainstorming sessions, all creative design, as well as photo and video shoots. In addition to directing on set with both in-house and contract photographers.
Leads collaboration between project management teams as well as a traffic manager in the process development and assignment of all creative requests.
Provides quality control, monitoring and compliance on all projects. Sourced, implemented and staffed the on-boarding of a digital asset management (DAM) system. Lead discovery sessions as well as defined users, roles, categories and organized the metadata to ensure a successful launch and UX across departments.
JANAURY 2008 – PRESENT
Graphic Designer/Webmaster
Defined the design standards for all collateral associated with the theater's brand including marketing, advertising, and PR collateral.
Maintains all creative contractual obligations associated with the seasons show artwork.
Designs logos, posters, banners, signage, flyer's, programs, rack cards, show cards, brochures, social media assets, and much more.
Collaborates with multiple department heads in the development of all materials.
Creative directed the redesign and revamp of the theater's last two websites.
Works with committees on an annual basis in the creation of all collateral associated with the theater's gala auction event.
JUNE 2006 – AUGUST 2008
Designer
Developed conceptual ideas for designing the form of manufactured custom signs.
Consulted with engineers, project managers, manufacturers, tradesman and clients to establish desired design concepts.
Evaluated design ideas based on factors such as appearance, design function, serviceability, materials, methods of engineering, and client specifications.
EDUCATION
Bachelor of Fine Arts in Graphic Design
Graduated with Honors
December 2005
AWARDS
MAXIMIZE POTENTIAL
2019 Sprouts Values Award Winner
Make the best use of your resources and talents to achieve goals and strengthen your skills.
teSTIMONIALS
Passion & Dedication is what I think of first in regard to Dina Osinski. She immerses herself in every facet of her work. I sincerely enjoy her expertise and perfection in everything she does. Over the years working together at Sprouts, she was a great business partner and a pleasure to work with. Dina is a true professional in her field and definitely makes success happen!
DOUG SANDERS, CHAIRMAN & CEO CARDENAS MARKETS
I worked alongside Dina for more than 12 years at Sprouts. In that time, she developed creative strategy and vision for Sprouts’ marketing and branding efforts through rapid growth and expansion across the country. Her ability to create a breakthrough visual expression for the brand across a variety of formats, whether for seasonal campaigns, quick-turn promotions or product storytelling, is truly an art. Dina is passionate, approachable, articulate and very efficient - truly such a joy to partner with every day.
DANA FROM, GLOBAL BRAND DIRECTOR ALKALINE88
Dina cracks the code with creative executions that align to both strategy and business requirements. There is a fine line creative leaders walk each day - Dina navigates it consistently and flawlessly - delivering impactful, thoughtful and beautiful work. Dina is also an inspired leader - driving her teams to top performance and expanding their creative repertoire.
Dina's energy surpasses most that I have worked with - both in and
outside of work, she drives herself and others to make a real difference
in the world around us!
SHAWN GENSCH, BRAND BUILDER
In many ways, Dina is the perfect Creative Director for our time. She approaches each assignment in a traditional problem solving way but comes back with creative ideas that are bold yet viable. Dina creates true brand building ideas. Plus she is well versed in all things digital. Best of all she is a really good person who I would gladly hire and work with again.
TED FRUMKIN, PRESIDENT/CEO, TBF STRATEGIC ADVISOR, INC.
